PETA Senior Vice President Dan Mathews will speak at the Bob Graham Center on Monday, Feb. 9 at 6 p.m. in the Pugh Hall Ocora. Mathews, the irreverent force behind PETA’s colorful crusades and star-studded stunts, such as the iconic "Rather Go Naked Than Wear Fur" campaign, will discuss the organization’s provocative tactics and competing for attention in an entertainment consumed society.