James H. “Jim” Shimberg, Jr., is Executive Vice President and General Counsel of Tampa Bay Sports and Entertainment, the parent company of the Tampa Bay Lightning, the Tampa Bay Storm and the Tampa Bay Times Forum. Prior to this appointment, he served as Tampa City Attorney. He has served as general counsel for the Greater Tampa Chamber of Commerce, chairman of the Tampa Downtown Partnership and is a trustee of the Shimberg Family Foundation, formed by parents James and Amy Shimberg.